Elva Bespoke Rug - Avalon by Loomah
🇬🇧 Handmade in the UK | Supporting British Industry
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Inspired by the ancient landscapes of Britain and the quiet majesty of Cumbria’s neolithic stone circles, Elva by Avalon captures the beauty of nature’s gentle contours in every line. Its organic, flowing forms trace the rise and fall of natural peaks and troughs, creating a rhythm that feels both grounding and refined. The design speaks softly yet confidently, bringing a sense of calm movement and quiet sophistication to interiors.
Hand tufted in premium Worsted Wool, Elva offers a luxuriously tactile surface with depth and character. The interplay of texture and form allows light to move gracefully across its surface, enhancing both modern and traditional spaces with effortless elegance. Select designs may incorporate Bamboo Viscose (AVB codes), introducing a subtle sheen that elevates the finish further.
Crafted with precision and pride, designed and made in Britain, Elva embodies Avalon’s dedication to artistry, heritage craftsmanship, and bespoke luxury. Available in custom sizes and colours, and delivered within six weeks, it is a refined foundation for interiors that value authenticity, texture, and timeless design.
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• UK and international delivery available. For export coordination and shipping quotations, please contact info@eblondon.com
• Handcrafted by skilled British artisans: Please allow approximately 6–8 weeks for your bespoke rug to be meticulously created. Each piece is carefully hand-finished using premium materials, with a precise delivery schedule provided upon confirmation of your order.
Questions? Our Concierge team will be pleased to assist at info@eblondon.com
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Avalon by Loomah | Bespoke British Luxury Flooring & Rugs | EB London
At EB London, we celebrate brands that embody timeless elegance. Avalon by Loomah brings this vision to life, where British craftsmanship meets contemporary luxury.
Materials That Define Luxury
British Craftsmanship & Heritage
Avalon by Loomah rugs are designed and made in Britain, proudly verified by Made in Britain®. With over three decades of experience in luxury rug-making, every piece reflects the nation’s rich artisanal legacy. Each rug is hand-tufted by skilled British makers, combining time-honoured craftsmanship with contemporary design, ensuring your interior feels both authentic and refined.
Quality in Every Fibre
Only the finest premium worsted wool and bamboo viscose yarns are used in Avalon rugs. This combination delivers exceptional durability, sumptuous texture, and a soft yet resilient feel underfoot. Whether styled for modern or traditional spaces, these materials elevate both comfort and visual appeal, making each rug an investment in comfort and design.
Bespoke Design & Personalisation
Avalon’s rugs are fully customisable - choose from bespoke sizes, colours, and curated design options that perfectly suit your space and style vision. With 21 expertly selected colour choices and seamless custom requests at no extra cost, each rug becomes a personalised statement of luxury tailored to your interior.
Fast Lead Times Without Compromise
Unlike traditional bespoke rug makers with lengthy wait times, Avalon by Loomah delivers beautifully crafted rugs within 6 weeks. By holding a curated stock of premium yarns in the UK, they eliminate overseas dyeing delays and simplify the ordering process - giving you British-made luxury that fits modern project timelines.
Proudly Made in Britain
Designed and meticulously hand-tufted in Britain, from the first artistic sketch to the final finishing touch. Each Avalon by Loomah rug reflects a dedication to heritage craftsmanship, refined materials, and uncompromising quality. Rooted in British artistry, every piece is created to bring enduring elegance and bespoke luxury into your interior.