Elva Bespoke Rug - Avalon by Loomah

Inspired by the ancient landscapes of Britain and the quiet majesty of Cumbria’s neolithic stone circles, Elva by Avalon captures the beauty of nature’s gentle contours in every line. Its organic, flowing forms trace the rise and fall of natural peaks and troughs, creating a rhythm that feels both grounding and refined. The design speaks softly yet confidently, bringing a sense of calm movement and quiet sophistication to interiors.

Hand tufted in premium Worsted Wool, Elva offers a luxuriously tactile surface with depth and character. The interplay of texture and form allows light to move gracefully across its surface, enhancing both modern and traditional spaces with effortless elegance. Select designs may incorporate Bamboo Viscose (AVB codes), introducing a subtle sheen that elevates the finish further.

Crafted with precision and pride, designed and made in Britain, Elva embodies Avalon’s dedication to artistry, heritage craftsmanship, and bespoke luxury. Available in custom sizes and colours, and delivered within six weeks, it is a refined foundation for interiors that value authenticity, texture, and timeless design.

Texture: Organic, flowing lines inspired by natural peaks and troughs
Finish: Softly sculpted surface with refined depth and tactile character
Material: Hand tufted in premium Worsted Wool, with Bamboo Viscose (AVB codes) in selected designs
Sizes: Customisable to bespoke dimensions
Colours: Available in a curated palette; bespoke colours on request
Origin: Designed and crafted in Britain
Lead Time: Delivered within 6 weeks

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• UK and international delivery available. For export coordination and shipping quotations, please contact [email protected]
• Handcrafted by skilled British artisans: Please allow approximately 6–8 weeks for your bespoke rug to be meticulously created. Each piece is carefully hand-finished using premium materials, with a precise delivery schedule provided upon confirmation of your order.

Questions? Our Concierge team will be pleased to assist at [email protected]