Woolroom | Natural Wool Bedding & Better Sleep | EB London
Woolroom
The Natural Power of Wool for Better Sleep
Woolroom was founded on a conviction that is both simple and radical: that everyone deserves the benefits of clean, natural and life-changing sleep. Built on 150 years of expertise in sourcing the finest wool and textiles, this family-run British business has made it their mission to harness wool's extraordinary natural properties — and put them to work in your bedroom.
The science backs them up. Wool bedding is proven to boost your chances of a good night's sleep by 67% and can deliver 25% more deep, regenerative sleep than other bedding types. Woolroom is also the only natural sleep solution approved by Allergy UK — recognition that their products do exactly what they promise.
150 Years of Expertise, One Clear Mission
When Woolroom launched in 2008, synthetic and unethically produced fibres dominated the bedding market. Wool had become so undervalued that many farmers had no choice but to burn it — wasting a remarkable natural resource, harming the environment and damaging livelihoods in the process.
Woolroom set out to change that. They made it their mission to ensure wool's rejuvenating properties were put to better use — in bedding and mattresses that genuinely improve people's sleep. At the same time, they committed to paying every British farmer a fair price for their wool and ensuring their sheep receive humane, ethical treatment. Better sleep and better farming: the two are inseparable at Woolroom.
Why Wool Works
Wool naturally regulates body temperature and controls moisture, which means you wake up less and sleep more deeply. It is naturally hypoallergenic, making it ideal for those whose sleep is disrupted by allergies. And unlike synthetic alternatives, it is a renewable, traceable, biodegradable fibre — better for you and better for the planet.
Woolroom's unique Wool ID® system provides full traceability from farm to bedroom, and their proprietary washability technology means their products are as practical as they are natural.
Queen's Award for Enterprise
Woolroom is proud to hold the Queen's Award for Enterprise in International Trade — the highest official UK recognition for business excellence. It reflects their continued growth in international markets, particularly in North America, and their unwavering commitment to delivering natural, sustainable sleep products that make a genuine difference to people's lives and to the planet.
At EB London, we are proud to carry the Woolroom collection — bedding and sleep products that combine nature, science and sustainability in equal measure.