Avalon by Loomah | Bespoke British Luxury Flooring & Rugs | EB London
Avalon by Loomah brings the artistry of bespoke rugs to life with unmatched craftsmanship and contemporary efficiency. Every piece reflects over 35 years of expertise in high-end carpet design, thoughtfully reimagined to meet the pace of modern interiors.
Standard in Luxury Underfoot
Avalon by Loomah is the quintessential British specialist in bespoke floor coverings. Based in London, their design team has spent decades creating some of the world’s most intricate and durable carpets and rugs for HNW residences, private jets, and superyachts.
The EB London Selection
At EB London, we curate brands that represent the highest standard of British craftsmanship and contemporary design. Our partnership with Avalon by Loomah is founded on their rare ability to unite time-honoured artisanal techniques with a refined, designer-led aesthetic. For us, they are the definitive authority in bespoke luxury flooring, offering a truly “non-catalogue” approach where every piece begins with a vision, not a template.
London Design Pedigree
Each design is conceived within their UK studio, where creativity, technical mastery, and a distinctly British sensibility converge. This commitment to local design integrity aligns seamlessly with EB London’s British-only mandate, ensuring authenticity at every stage.
Material Integrity
From the finest New Zealand wools to pure silk and bamboo viscose, every fibre is selected for its exceptional softness, resilience, and depth of colour. The result is flooring that is as luxurious underfoot as it is enduring in performance — engineered to withstand time without compromising beauty.
Bespoke Project Delivery
With extensive expertise in made-to-measure commissions, Avalon by Loomah is an essential partner for EB London’s international hospitality and private residential projects. Their precision and adaptability allow us to deliver fully bespoke flooring solutions, including for our current boutique development in New Delhi, where craftsmanship and timeline must coexist flawlessly.
Verified, Considered, and Prompt
Proudly partnered with Made in Britain®, Avalon by Loomah carries this prestigious verification across all products, affirming our commitment to authentic British craftsmanship. Each rug is crafted using the finest worsted wool and bamboo viscose yarns, made to order and hand-tufted by skilled British artisans. Every design is considered, meticulously developed and sampled by Avalon’s London-based team to ensure it is tailored perfectly for your space. With stocked yarns and local production, Avalon by Loomah also delivers promptly, offering lead times as fast as six weeks from order to delivery — luxury without compromise.
Proudly Made in Britain
Every Avalon by Loomah rug is designed and hand-tufted in Britain, meticulously crafted from the very first sketch to the final tuft. The Avalon Ethereal Collection exemplifies the finest traditions of British rug-making, blending artistry, precision, and enduring quality. Each piece is a celebration of heritage, engineered to elevate interiors while honoring our unwavering commitment to craftsmanship.
Objects of Infinite Bespoke
What sets Geoffrey Parker apart is the level of customisation available. From choosing bespoke leather colours to hand-embossing family crests or designing entire game tables from the ground up, every piece is made to order. This bespoke flexibility makes the brand an essential partner for EB London’s trade clients designing private member clubs, superyacht saloons, or high-end residential gaming rooms.
Why Avalon Stands Out
Avalon is the sister brand to Loomah, offering a curated selection of 21 meticulously chosen colours stocked in the UK. This unique approach eliminates delays from overseas dyeing and shipping, ensuring that your vision is realised quickly without compromise.
Faster Lead Times – Receive bespoke rugs without the traditional luxury wait.
Tailored Design – Crafted to your exact size and colour preferences.
Premium Materials – Made in Britain from the finest worsted wool and bamboo viscose.
Expert Craftsmanship – Every rug is hand-finished, reflecting decades of design excellence.
Luxury Without Compromise
At Avalon by Loomah, we believe that bespoke luxury should be seamless and immediate. Every rug we create marries timeless beauty, unparalleled quality, and thoughtful efficiency, ensuring your vision is realised without delay. Whether you are an interior designer sourcing for a discerning client or a homeowner perfecting a personal sanctuary, our rugs are crafted to elevate spaces with elegance, precision, and enduring style.
Bespoke Beauty, Enduring Style