{"product_id":"elva-bespoke-rug-avalon-by-loomah","title":"Elva  Bespoke Rug - Avalon by Loomah","description":"\u003cp\u003eInspired by the \u003cstrong\u003eancient landscapes of Britain\u003c\/strong\u003e and the quiet majesty of \u003cstrong\u003eCumbria’s neolithic stone circles\u003c\/strong\u003e, \u003cstrong\u003eElva by Avalon\u003c\/strong\u003e captures the beauty of nature’s gentle contours in every line. Its \u003cstrong\u003eorganic, flowing forms\u003c\/strong\u003e trace the rise and fall of natural peaks and troughs, creating a rhythm that feels both grounding and refined. The design speaks softly yet confidently, bringing a sense of \u003cstrong\u003ecalm movement and quiet sophistication\u003c\/strong\u003e to interiors.\u003c\/p\u003e\n\u003cp\u003eHand tufted in \u003cstrong\u003epremium Worsted Wool\u003c\/strong\u003e, Elva offers a luxuriously tactile surface with depth and character. The interplay of texture and form allows light to move gracefully across its surface, enhancing both \u003cstrong\u003emodern and traditional spaces\u003c\/strong\u003e with effortless elegance. Select designs may incorporate \u003cstrong\u003eBamboo Viscose (AVB codes)\u003c\/strong\u003e, introducing a subtle sheen that elevates the finish further.\u003c\/p\u003e\n\u003cp\u003eCrafted with precision and pride, \u003cstrong\u003edesigned and made in Britain\u003c\/strong\u003e, Elva embodies Avalon’s dedication to \u003cstrong\u003eartistry, heritage craftsmanship, and bespoke luxury\u003c\/strong\u003e. Available in \u003cstrong\u003ecustom sizes and colours\u003c\/strong\u003e, and delivered within six weeks, it is a refined foundation for interiors that value authenticity, texture, and timeless design.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57226783981893,"sku":null,"price":4250.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57226784014661,"sku":null,"price":5063.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57226784047429,"sku":null,"price":5000.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57226784080197,"sku":null,"price":7500.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57226784112965,"sku":null,"price":12500.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57226784145733,"sku":null,"price":9375.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57226784178501,"sku":null,"price":15000.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57226784211269,"sku":null,"price":20834.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57226784244037,"sku":null,"price":17424.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57226784276805,"sku":null,"price":16667.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/elva-bespoke-rug-avalon-by-loomah-7390105.jpg?v=1774030339","url":"https:\/\/www.eblondon.com\/products\/elva-bespoke-rug-avalon-by-loomah","provider":"EB London","version":"1.0","type":"link"}