{"title":"Avalon by Loomah","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:0ec817fb-cfcc-47d2-b44b-0b0b4b7d37fe-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"34930a20-04b6-45d9-99c4-a1284d073edd\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:0ec817fb-cfcc-47d2-b44b-0b0b4b7d37fe-4\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2b44073c-7330-466b-9318-603d38498884\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"339\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe \u003cstrong data-start=\"4\" data-end=\"24\"\u003eAvalon by Loomah\u003c\/strong\u003e collection embodies contemporary British craftsmanship, designed in London and proudly made in Britain. Hand-tufted using premium worsted wool and bamboo viscose, each rug offers refined texture, durability, and understated luxury. Crafted to order with efficient lead times, it’s modern design without compromise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:0ec817fb-cfcc-47d2-b44b-0b0b4b7d37fe-5\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1a46de62-a16d-4403-b363-0031a9db79b3\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"73\" data-end=\"362\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eAvalon by Loomah represents contemporary British rug craftsmanship at its finest. Designed in London and handcrafted in Britain, each piece blends premium materials with refined artistry. A modern expression of luxury, created to elevate interiors with lasting quality and timeless design.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","products":[{"product_id":"whitby-bespoke-rug-avalon-by-loomah","title":"Whitby Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"160\" data-end=\"495\"\u003eInspired by the serene rhythms of the North Sea and the legends that whisper along Whitby’s dramatic coastline, \u003cstrong data-start=\"272\" data-end=\"282\"\u003eWhitby\u003c\/strong\u003e by Avalon captures the poetry of movement in every detail. Its fluid, tidal-inspired texture evokes the gentle ebb and flow of the waves, with a subtle stippled gradient that adds depth and life to any surface.\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"849\"\u003eCrafted with meticulous care, Whitby transforms walls and interiors into spaces that feel both contemporary and timeless. Perfect for layering within bespoke, luxurious environments, it invites the eye to linger and the hand to explore. Each finish is a testament to Avalon’s commitment to artistry, quality, and the quiet elegance of British design.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57221031919941,"sku":null,"price":4316.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57221031952709,"sku":null,"price":5142.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57221031985477,"sku":null,"price":5078.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57221032018245,"sku":null,"price":7617.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57221032051013,"sku":null,"price":12695.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57221032083781,"sku":null,"price":9522.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57221032116549,"sku":null,"price":15234.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57221032149317,"sku":null,"price":21159.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57221032182085,"sku":null,"price":17695.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57221032214853,"sku":null,"price":16927.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/whitby-bespoke-rug-avalon-by-loomah-2661551.jpg?v=1774030715"},{"product_id":"tor-bespoke-rug-avalon-by-loomah","title":"Tor Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"23\" data-end=\"473\"\u003eInspired by the elemental beauty of \u003cstrong data-start=\"59\" data-end=\"78\"\u003eweathered stone\u003c\/strong\u003e and the mythic spirit of \u003cstrong data-start=\"104\" data-end=\"126\"\u003eancient landscapes\u003c\/strong\u003e, \u003cstrong data-start=\"128\" data-end=\"145\"\u003eTor by Avalon\u003c\/strong\u003e reflects the quiet power of nature shaped over time. Its \u003cstrong data-start=\"203\" data-end=\"223\"\u003ecrackled surface\u003c\/strong\u003e, rich with \u003cstrong data-start=\"235\" data-end=\"256\"\u003eorganic variation\u003c\/strong\u003e, echoes the artful unpredictability of \u003cstrong data-start=\"296\" data-end=\"312\"\u003eraku pottery\u003c\/strong\u003e and the storied terrain of Avalon’s legendary tor. The interplay of \u003cstrong data-start=\"381\" data-end=\"401\"\u003etexture and tone\u003c\/strong\u003e creates a balanced composition that feels both grounded and expressive.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"924\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMeticulously \u003cstrong data-start=\"488\" data-end=\"520\"\u003eDesigned and Made in Britain\u003c\/strong\u003e, Tor brings \u003cstrong data-start=\"533\" data-end=\"553\"\u003esculptural depth\u003c\/strong\u003e to floors, anchoring both \u003cstrong data-start=\"580\" data-end=\"622\"\u003econtemporary and traditional interiors\u003c\/strong\u003e with understated drama. The surface reveals subtle shifts in \u003cstrong data-start=\"684\" data-end=\"704\"\u003elight and shadow\u003c\/strong\u003e, inviting touch as much as admiration. Available in \u003cstrong data-start=\"757\" data-end=\"786\"\u003ebespoke sizes and colours\u003c\/strong\u003e, and \u003cstrong data-start=\"792\" data-end=\"820\"\u003edelivered within 6 weeks\u003c\/strong\u003e, Tor embodies Avalon’s commitment to \u003cstrong data-start=\"858\" data-end=\"875\"\u003ecraftsmanship\u003c\/strong\u003e, \u003cstrong data-start=\"877\" data-end=\"890\"\u003echaracter\u003c\/strong\u003e, and enduring \u003cstrong data-start=\"905\" data-end=\"923\"\u003eBritish design\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57223312179525,"sku":null,"price":4478.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57223312212293,"sku":null,"price":5334.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57223312245061,"sku":null,"price":5268.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57223312277829,"sku":null,"price":7901.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57223312310597,"sku":null,"price":13169.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57223312343365,"sku":null,"price":9877.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57223312376133,"sku":null,"price":15803.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57223312408901,"sku":null,"price":21949.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57223312441669,"sku":null,"price":18356.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57223312474437,"sku":null,"price":17559.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/tor-bespoke-rug-avalon-by-loomah-8607149.jpg?v=1774030709"},{"product_id":"tintagel-bespoke-rug-avalon-by-loomah","title":"Tintagel Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"142\" data-end=\"670\"\u003eInspired by the legendary aura of King Arthur and the rugged majesty of Cornwall’s coastline, \u003cstrong data-start=\"236\" data-end=\"248\"\u003eTintagel\u003c\/strong\u003e captures the drama and romance of history woven into every thread. Its \u003cstrong data-start=\"320\" data-end=\"349\"\u003esymmetrical border design\u003c\/strong\u003e, reminiscent of wind-twisted castle flags, evokes a sense of timeless grandeur while balancing strength with refined elegance. The interplay of pattern and proportion creates a composition that feels both commanding and harmonious, perfect for interiors that seek \u003cstrong data-start=\"614\" data-end=\"640\"\u003eclassic sophistication\u003c\/strong\u003e or \u003cstrong data-start=\"644\" data-end=\"667\"\u003econtemporary luxury\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"672\" data-end=\"1024\"\u003e\u003cstrong data-start=\"672\" data-end=\"717\"\u003eMeticulously Designed and Made in Britain\u003c\/strong\u003e, Tintagel brings a storied presence to your space, anchoring rooms with a sense of heritage and artistry. Available in \u003cstrong data-start=\"837\" data-end=\"866\"\u003ebespoke sizes and colours\u003c\/strong\u003e, and delivered within 6 weeks, Tintagel embodies \u003cstrong data-start=\"916\" data-end=\"945\"\u003eexceptional craftsmanship\u003c\/strong\u003e, \u003cstrong data-start=\"947\" data-end=\"966\"\u003etimeless design\u003c\/strong\u003e, and the enduring spirit of British bespoke rug-making.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57224136556869,"sku":null,"price":4223.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57224136589637,"sku":null,"price":5030.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57224136622405,"sku":null,"price":4968.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57224136655173,"sku":null,"price":7452.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57224136687941,"sku":null,"price":12419.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57224136720709,"sku":null,"price":9314.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57224136753477,"sku":null,"price":14903.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57224136786245,"sku":null,"price":20699.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57224136819013,"sku":null,"price":17311.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57224136851781,"sku":null,"price":16559.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/tintagel-bespoke-rug-avalon-by-loomah-8431622.jpg?v=1774030698"},{"product_id":"selkie-bespoke-rug-avalon-by-loomah","title":"Selkie  Bespoke Rug - Avalon by Loomah","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:21767f20-4345-434e-9505-56041ae11a64-0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"74752928-5fee-4e49-be0e-ceb2bfeaf503\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"386\"\u003eInspired by the \u003cstrong data-start=\"16\" data-end=\"55\"\u003emystical selkies of Celtic folklore, \u003c\/strong\u003eshapeshifting sea beings said to move between ocean and land, \u003cstrong data-start=\"121\" data-end=\"131\"\u003eSelkie\u003c\/strong\u003e captures the quiet poetry of the shoreline in a design that feels both \u003cstrong data-start=\"203\" data-end=\"224\"\u003emythic and modern\u003c\/strong\u003e. Its softly \u003cstrong data-start=\"237\" data-end=\"257\"\u003egraduated border\u003c\/strong\u003e mirrors the meeting of sea and sand, while a delicate \u003cstrong data-start=\"312\" data-end=\"332\"\u003estippled texture\u003c\/strong\u003e evokes the organic markings left by retreating tides.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"652\"\u003eElegant yet expressive, Selkie introduces a subtle sense of \u003cstrong data-start=\"448\" data-end=\"482\"\u003emovement, depth, and narrative\u003c\/strong\u003e to a space. The flowing shore-inspired edge frames interiors with quiet drama, making it ideal for \u003cstrong data-start=\"582\" data-end=\"616\"\u003erefined, high-end environments\u003c\/strong\u003e seeking character without excess.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"838\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"654\" data-end=\"689\"\u003eDesigned and crafted in Britain\u003c\/strong\u003e, each bespoke piece reflects a dedication to artistry, precision, and enduring luxury, transforming floors into landscapes of story and atmosphere.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57226080190789,"sku":null,"price":4319.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57226080223557,"sku":null,"price":5145.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57226080256325,"sku":null,"price":5081.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57226080289093,"sku":null,"price":7622.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57226080321861,"sku":null,"price":12703.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57226080354629,"sku":null,"price":9527.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57226080387397,"sku":null,"price":15244.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57226080420165,"sku":null,"price":21172.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57226080452933,"sku":null,"price":17707.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57226080485701,"sku":null,"price":16938.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/selkie-bespoke-rug-avalon-by-loomah-8824174.jpg?v=1774030707"},{"product_id":"pendle-bespoke-rug-avalon-by-loomah","title":"Pendle Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"0\" data-end=\"355\"\u003eInspired by the \u003cstrong data-start=\"16\" data-end=\"48\"\u003elegend of the Pendle Witches\u003c\/strong\u003e, Pendle channels the dark romance and quiet power of one of Britain’s most haunting tales. Echoing the dramatic landscape of Lancashire’s moorlands, the design balances \u003cstrong data-start=\"218\" data-end=\"244\"\u003ebold, sculptural forms\u003c\/strong\u003e with an air of \u003cstrong data-start=\"260\" data-end=\"282\"\u003eunderstated luxury\u003c\/strong\u003e, creating a piece that feels both storied and strikingly contemporary.\u003c\/p\u003e\n\u003cp data-start=\"357\" data-end=\"656\"\u003eSubtle textural shifts and confident lines evoke a sense of \u003cstrong data-start=\"417\" data-end=\"452\"\u003emystery, strength, and heritage\u003c\/strong\u003e, bringing depth and narrative into the room. The composition commands attention without overwhelming, making Pendle ideal for \u003cstrong data-start=\"579\" data-end=\"602\"\u003estatement interiors\u003c\/strong\u003e that embrace character, history, and refined drama.\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"897\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"658\" data-end=\"693\"\u003eDesigned and crafted in Britain\u003c\/strong\u003e, each bespoke piece is made with exceptional precision and care. Available in \u003cstrong data-start=\"772\" data-end=\"800\"\u003ecustom sizes and colours\u003c\/strong\u003e, Pendle transforms the floor into a canvas of atmosphere — where folklore meets modern elegance.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57226778706245,"sku":null,"price":3285.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57226778739013,"sku":null,"price":3913.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57226778771781,"sku":null,"price":3865.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57226778804549,"sku":null,"price":5797.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57226778837317,"sku":null,"price":9662.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57226778870085,"sku":null,"price":7247.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57226778902853,"sku":null,"price":11594.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57226778935621,"sku":null,"price":16103.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57226778968389,"sku":null,"price":13467.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57226779001157,"sku":null,"price":12883.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/pendle-bespoke-rug-avalon-by-loomah-3986661.jpg?v=1774030338"},{"product_id":"elva-bespoke-rug-avalon-by-loomah","title":"Elva  Bespoke Rug - Avalon by Loomah","description":"\u003cp\u003eInspired by the \u003cstrong\u003eancient landscapes of Britain\u003c\/strong\u003e and the quiet majesty of \u003cstrong\u003eCumbria’s neolithic stone circles\u003c\/strong\u003e, \u003cstrong\u003eElva by Avalon\u003c\/strong\u003e captures the beauty of nature’s gentle contours in every line. 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Select designs may incorporate \u003cstrong\u003eBamboo Viscose (AVB codes)\u003c\/strong\u003e, introducing a subtle sheen that elevates the finish further.\u003c\/p\u003e\n\u003cp\u003eCrafted with precision and pride, \u003cstrong\u003edesigned and made in Britain\u003c\/strong\u003e, Elva embodies Avalon’s dedication to \u003cstrong\u003eartistry, heritage craftsmanship, and bespoke luxury\u003c\/strong\u003e. Available in \u003cstrong\u003ecustom sizes and colours\u003c\/strong\u003e, and delivered within six weeks, it is a refined foundation for interiors that value authenticity, texture, and timeless design.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57226783981893,"sku":null,"price":4250.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57226784014661,"sku":null,"price":5063.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57226784047429,"sku":null,"price":5000.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57226784080197,"sku":null,"price":7500.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57226784112965,"sku":null,"price":12500.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57226784145733,"sku":null,"price":9375.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57226784178501,"sku":null,"price":15000.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57226784211269,"sku":null,"price":20834.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57226784244037,"sku":null,"price":17424.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57226784276805,"sku":null,"price":16667.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/elva-bespoke-rug-avalon-by-loomah-7390105.jpg?v=1774030339"},{"product_id":"causeway-bespoke-rug-avalon-by-loomah","title":"Causeway Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"101\" data-end=\"482\"\u003eInspired by the rugged beauty of \u003cstrong data-start=\"134\" data-end=\"179\"\u003eNorthern Ireland’s iconic rock formations\u003c\/strong\u003e and the \u003cstrong data-start=\"188\" data-end=\"221\"\u003esoft, living textures of moss\u003c\/strong\u003e, \u003cstrong data-start=\"223\" data-end=\"235\"\u003eCauseway\u003c\/strong\u003e brings the tactile poetry of nature underfoot. Its organic contours and subtly varied surface evoke the quiet interplay of stone and greenery, translating the \u003cstrong data-start=\"395\" data-end=\"432\"\u003eraw elegance of the natural world\u003c\/strong\u003e into interiors that feel both serene and alive.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"995\"\u003eElegant yet grounded, \u003cstrong data-start=\"506\" data-end=\"518\"\u003eCauseway\u003c\/strong\u003e introduces a sense of \u003cstrong data-start=\"541\" data-end=\"577\"\u003emovement, texture, and narrative\u003c\/strong\u003e to any space. Its naturally inspired forms frame interiors with \u003cstrong data-start=\"642\" data-end=\"663\"\u003eunderstated drama\u003c\/strong\u003e, making it perfect for sophisticated environments seeking character without ostentation. \u003cstrong data-start=\"753\" data-end=\"785\"\u003eDesigned and Made in Britain\u003c\/strong\u003e, each bespoke piece embodies \u003cstrong data-start=\"815\" data-end=\"859\"\u003eartistry, precision, and enduring luxury\u003c\/strong\u003e, transforming floors into \u003cstrong data-start=\"886\" data-end=\"921\"\u003elandscapes of texture and story\u003c\/strong\u003e, available in bespoke sizes and colours and delivered within six weeks.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57226902536517,"sku":null,"price":4319.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57226902569285,"sku":null,"price":5145.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57226902602053,"sku":null,"price":5081.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57226902634821,"sku":null,"price":7622.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57226902667589,"sku":null,"price":12703.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57226902700357,"sku":null,"price":9527.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57226902733125,"sku":null,"price":15244.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57226902765893,"sku":null,"price":21172.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57226902798661,"sku":null,"price":17706.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57226902831429,"sku":null,"price":16937.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/causeway-bespoke-rug-avalon-by-loomah-9203363.jpg?v=1774030288"},{"product_id":"alderley-bespoke-rug-avalon-by-loomah-1","title":"Alderley Bespoke Rug -  Avalon by Loomah","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan data-start=\"131\" data-end=\"168\"\u003eM\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-start=\"131\" data-end=\"168\"\u003eythical legends of Alderley Edge\u003c\/strong\u003e and the whispers of its enchanted landscapes, \u003cstrong data-start=\"215\" data-end=\"227\"\u003eAlderley\u003c\/strong\u003e by Loomah fuses storytelling with \u003cstrong data-start=\"262\" data-end=\"287\"\u003emodern British design\u003c\/strong\u003e. 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Perfect for \u003cstrong data-start=\"585\" data-end=\"617\"\u003ebespoke, luxurious interiors\u003c\/strong\u003e, each finish embodies Loomah’s dedication to \u003cstrong data-start=\"663\" data-end=\"736\"\u003eartistry, quality, and the enduring elegance of British craftsmanship\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57227216322885,"sku":null,"price":3310.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57227216355653,"sku":null,"price":3943.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57227216388421,"sku":null,"price":3894.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57227216421189,"sku":null,"price":5841.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57227216453957,"sku":null,"price":9735.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57227216486725,"sku":null,"price":7301.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57227216519493,"sku":null,"price":11682.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0","offer_id":57227216552261,"sku":null,"price":16225.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57227216585029,"sku":null,"price":13569.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57227216617797,"sku":null,"price":12980.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/alderley-bespoke-rug-avalon-by-loomah-2775095.jpg?v=1774030291"},{"product_id":"bamburgh-bespoke-rug-avalon-by-loomah","title":"Bamburgh  Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"139\" data-end=\"514\"\u003eInspired by the serene geometry and natural rhythms of Britain’s rugged coastline, \u003cstrong data-start=\"222\" data-end=\"247\"\u003eThe Border Collection\u003c\/strong\u003e celebrates the art of \u003cstrong data-start=\"270\" data-end=\"281\"\u003ebalance\u003c\/strong\u003e and \u003cstrong data-start=\"286\" data-end=\"300\"\u003eproportion\u003c\/strong\u003e. 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Its understated yet refined detailing brings a sense of \u003cstrong data-start=\"340\" data-end=\"351\"\u003eharmony\u003c\/strong\u003e to interiors, gracefully framing both \u003cstrong data-start=\"390\" data-end=\"401\"\u003erelaxed\u003c\/strong\u003e and \u003cstrong data-start=\"406\" data-end=\"416\"\u003eformal\u003c\/strong\u003e spaces.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"742\"\u003eWith \u003cstrong data-start=\"433\" data-end=\"461\"\u003emeticulous craftsmanship\u003c\/strong\u003e at its core, each piece is designed to complement a variety of settings, introducing a subtle layer of \u003cstrong data-start=\"565\" data-end=\"578\"\u003estructure\u003c\/strong\u003e and \u003cstrong data-start=\"583\" data-end=\"601\"\u003esophistication\u003c\/strong\u003e without overwhelming the room. The precise border detail draws the eye, creating a quiet rhythm that enhances the natural flow of a space.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"1041\"\u003e\u003cstrong data-start=\"744\" data-end=\"776\"\u003eDesigned and Made in Britain\u003c\/strong\u003e, every bespoke piece can be tailored in \u003cstrong data-start=\"817\" data-end=\"825\"\u003esize\u003c\/strong\u003e and \u003cstrong data-start=\"830\" data-end=\"840\"\u003ecolour\u003c\/strong\u003e, reflecting a dedication to \u003cstrong data-start=\"869\" data-end=\"881\"\u003eartistry\u003c\/strong\u003e, \u003cstrong data-start=\"883\" data-end=\"894\"\u003equality\u003c\/strong\u003e, and enduring \u003cstrong data-start=\"909\" data-end=\"919\"\u003eluxury\u003c\/strong\u003e. Delivered within \u003cstrong data-start=\"938\" data-end=\"949\" data-is-only-node=\"\"\u003e6 weeks\u003c\/strong\u003e, the Border Collection transforms floors into a canvas of elegance and thoughtful design.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57227657773381,"sku":null,"price":2424.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57227657806149,"sku":null,"price":2887.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57227657838917,"sku":null,"price":2852.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57227657871685,"sku":null,"price":4277.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57227657904453,"sku":null,"price":7129.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57227657937221,"sku":null,"price":5347.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57227657969989,"sku":null,"price":8555.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57227658002757,"sku":null,"price":11882.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57227658035525,"sku":null,"price":9937.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57227658068293,"sku":null,"price":9505.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/burford-bespoke-rug-avalon-by-loomah-3705204.png?v=1774030279"},{"product_id":"rye-bespoke-rug-avalon-by-loomah-copy","title":"Rye  Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"113\" data-end=\"435\"\u003e\u003cstrong data-start=\"113\" data-end=\"120\"\u003eRye\u003c\/strong\u003e from \u003cstrong data-start=\"126\" data-end=\"151\"\u003eThe Border Collection\u003c\/strong\u003e celebrates the art of \u003cstrong data-start=\"174\" data-end=\"200\"\u003ebalance and proportion\u003c\/strong\u003e, where subtle geometry meets refined elegance. Its \u003cstrong data-start=\"252\" data-end=\"266\"\u003esoft lines\u003c\/strong\u003e and \u003cstrong data-start=\"271\" data-end=\"296\"\u003eunderstated structure\u003c\/strong\u003e create a versatile border that complements both \u003cstrong data-start=\"345\" data-end=\"381\" data-is-only-node=\"\"\u003emodern and traditional interiors\u003c\/strong\u003e, allowing spaces to feel considered and harmonious.\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"832\"\u003eGraceful yet restrained, Rye frames rooms with quiet sophistication, offering a \u003cstrong data-start=\"517\" data-end=\"550\"\u003esense of order and refinement\u003c\/strong\u003e without overwhelming the design. Each \u003cstrong data-start=\"589\" data-end=\"606\"\u003ebespoke piece\u003c\/strong\u003e is \u003cstrong data-start=\"610\" data-end=\"645\"\u003edesigned and crafted in Britain\u003c\/strong\u003e, with \u003cstrong data-start=\"652\" data-end=\"680\"\u003ecustom sizes and colours\u003c\/strong\u003e available to suit any interior vision. Delivered within \u003cstrong data-start=\"737\" data-end=\"748\"\u003e6 weeks\u003c\/strong\u003e, Rye transforms floors into compositions of \u003cstrong data-start=\"793\" data-end=\"829\"\u003etimeless style and craftsmanship\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57227855003973,"sku":null,"price":2437.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57227855036741,"sku":null,"price":2902.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57227855069509,"sku":null,"price":2867.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57227855102277,"sku":null,"price":4300.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57227855135045,"sku":null,"price":7166.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57227855167813,"sku":null,"price":5375.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57227855200581,"sku":null,"price":8600.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57227855233349,"sku":null,"price":11944.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57227855266117,"sku":null,"price":9989.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57227855298885,"sku":null,"price":9555.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/rye-bespoke-rug-avalon-by-loomah-4454200.png?v=1774030279"},{"product_id":"york-bespoke-rug-avalon-by-loomah","title":"York Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"136\" data-end=\"511\"\u003eRooted in the timeless principles of \u003cstrong data-start=\"173\" data-end=\"199\"\u003ebalance and proportion\u003c\/strong\u003e, \u003cstrong data-start=\"201\" data-end=\"209\"\u003eYork\u003c\/strong\u003e celebrates the art of structure with effortless elegance. Its \u003cstrong data-start=\"272\" data-end=\"297\"\u003ecrisp, defined border\u003c\/strong\u003e frames interiors with precision, creating a sense of order that feels both classic and contemporary. The subtle interplay of lines and edges evokes a quiet sophistication, bringing harmony and poise to any room.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"782\"\u003eRefined yet versatile, \u003cstrong data-start=\"536\" data-end=\"544\"\u003eYork\u003c\/strong\u003e allows spaces to breathe while offering a statement of enduring \u003cstrong data-start=\"609\" data-end=\"634\"\u003eBritish craftsmanship\u003c\/strong\u003e. Available in \u003cstrong data-start=\"649\" data-end=\"678\"\u003ebespoke sizes and colours\u003c\/strong\u003e, each piece is meticulously designed to complement a variety of interiors, from understated to grand.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"1005\"\u003e\u003cstrong data-start=\"784\" data-end=\"816\"\u003eDesigned and made in Britain\u003c\/strong\u003e, every carpet is a testament to dedication, artistry, and \u003cstrong data-start=\"875\" data-end=\"893\"\u003elasting luxury\u003c\/strong\u003e, delivered within six weeks to transform floors into canvases of structure, elegance, and understated beauty.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57227914248517,"sku":null,"price":2424.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57227914281285,"sku":null,"price":2887.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57227914314053,"sku":null,"price":2852.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57227914346821,"sku":null,"price":4277.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57227914379589,"sku":null,"price":7129.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57227914412357,"sku":null,"price":5347.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57227914445125,"sku":null,"price":8555.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57227914477893,"sku":null,"price":11882.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57227914510661,"sku":null,"price":9937.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57227914543429,"sku":null,"price":9505.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/york-bespoke-rug-avalon-by-loomah-8929316.png?v=1774030278"},{"product_id":"solva-bespoke-rug-avalon-by-loomah","title":"Solva  Bespoke Rug - Avalon by Loomah","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f073b125-ea5c-41ad-a65d-4e6274906a07-8\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"76a44e61-159d-4ccd-8630-781817bd8506\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"443\"\u003eThe \u003cstrong data-start=\"4\" data-end=\"25\"\u003eBorder Collection\u003c\/strong\u003e is a celebration of \u003cstrong data-start=\"46\" data-end=\"93\"\u003ebalance, proportion, and refined simplicity\u003c\/strong\u003e. Inspired by the quiet rhythm of the coast, \u003cstrong data-start=\"138\" data-end=\"147\"\u003eSolva\u003c\/strong\u003e interprets the meeting of land and sea through a gently defined border that frames a space with effortless precision. Its clean structure introduces \u003cstrong data-start=\"297\" data-end=\"313\"\u003ecoastal calm\u003c\/strong\u003e, \u003cstrong data-start=\"315\" data-end=\"340\"\u003earchitectural clarity\u003c\/strong\u003e, and a sense of composed elegance, enhancing both contemporary and classic interiors without excess.\u003c\/p\u003e\n\u003cp data-start=\"445\" data-end=\"801\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"445\" data-end=\"477\"\u003eDesigned and Made in Britain\u003c\/strong\u003e, each piece is crafted with meticulous attention to detail and offered in \u003cstrong data-start=\"552\" data-end=\"581\" data-is-only-node=\"\"\u003ebespoke sizes and colours\u003c\/strong\u003e to suit individual projects. Delivered within \u003cstrong data-start=\"628\" data-end=\"641\"\u003esix weeks\u003c\/strong\u003e, Solva reflects a commitment to \u003cstrong data-start=\"674\" data-end=\"699\"\u003eBritish craftsmanship\u003c\/strong\u003e, \u003cstrong data-start=\"701\" data-end=\"720\"\u003etimeless design\u003c\/strong\u003e, and enduring luxury  creating a beautifully balanced foundation for any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57227979915589,"sku":null,"price":2419.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57227979948357,"sku":null,"price":2881.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57227979981125,"sku":null,"price":2846.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57227980013893,"sku":null,"price":4268.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57227980046661,"sku":null,"price":7114.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57227980079429,"sku":null,"price":5335.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57227980112197,"sku":null,"price":8537.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57227980144965,"sku":null,"price":11857.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57227980177733,"sku":null,"price":9916.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57227980210501,"sku":null,"price":9485.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/solva-bespoke-rug-avalon-by-loomah-7368231.png?v=1774030278"},{"product_id":"tenby-bespoke-rug-avalon-by-loomah","title":"Tenby Bespoke Rug - Avalon by Loomah","description":"\u003cp data-start=\"154\" data-end=\"440\"\u003eInspired by the harmony of form and proportion, \u003cstrong data-start=\"202\" data-end=\"227\"\u003eThe Border Collection\u003c\/strong\u003e celebrates the quiet beauty of \u003cstrong data-start=\"259\" data-end=\"270\"\u003ebalance\u003c\/strong\u003e in contemporary interiors. Its \u003cstrong data-start=\"302\" data-end=\"326\"\u003eclean, elegant lines\u003c\/strong\u003e give Tenby a \u003cstrong data-start=\"340\" data-end=\"355\"\u003emodern edge\u003c\/strong\u003e, while the refined border design adds \u003cstrong data-start=\"394\" data-end=\"413\"\u003etimeless appeal\u003c\/strong\u003e that enhances any space.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"698\"\u003e\u003cstrong data-start=\"442\" data-end=\"475\"\u003eSophisticated yet understated\u003c\/strong\u003e, Tenby introduces a subtle sense of \u003cstrong data-start=\"512\" data-end=\"544\"\u003estructure, rhythm, and poise\u003c\/strong\u003e, framing interiors with quiet confidence. Perfect for refined, high-end environments, it brings \u003cstrong data-start=\"641\" data-end=\"681\"\u003eclarity, elegance, and lasting style\u003c\/strong\u003e to every room.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"901\"\u003e\u003cstrong data-start=\"700\" data-end=\"732\"\u003eDesigned and made in Britain\u003c\/strong\u003e, each bespoke piece reflects a dedication to \u003cstrong data-start=\"778\" data-end=\"823\"\u003eartistry, precision, and enduring quality\u003c\/strong\u003e, transforming floors into spaces of thoughtful design and subtle narrative.\u003c\/p\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57228017533253,"sku":null,"price":2437.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57228017566021,"sku":null,"price":2902.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57228017598789,"sku":null,"price":2867.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57228017631557,"sku":null,"price":4300.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57228017664325,"sku":null,"price":7166.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57228017697093,"sku":null,"price":5375.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57228017729861,"sku":null,"price":8600.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57228017762629,"sku":null,"price":11944.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57228017795397,"sku":null,"price":9989.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57228017828165,"sku":null,"price":9555.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/tenby-bespoke-rug-avalon-by-loomah-1593929.png?v=1774030278"},{"product_id":"corfe-bespoke-rug-avalon-by-loomah","title":"Corfe Bespoke Rug - Avalon by Loomah","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c5752138-9ad2-4ea6-9fd5-2e2865111181-28\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"928302a7-53cf-4b90-bf18-4846a47bf4fc\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"351\"\u003eInspired by the enduring silhouette of \u003cstrong data-start=\"39\" data-end=\"55\"\u003eCorfe Castle\u003c\/strong\u003e, the \u003cstrong data-start=\"61\" data-end=\"82\"\u003eBorder Collection\u003c\/strong\u003e captures the quiet authority of ancient stone and the harmony of architectural proportion. Echoing the structured geometry of medieval walls set against the Dorset landscape, this design interprets historic strength through refined restraint and contemporary elegance.\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"660\"\u003eIts \u003cstrong data-start=\"357\" data-end=\"375\"\u003edefined border\u003c\/strong\u003e creates a sense of balance and intention, framing interiors with architectural clarity while maintaining the inviting softness of \u003cstrong data-start=\"506\" data-end=\"534\"\u003ehand-tufted worsted wool\u003c\/strong\u003e. The contrast between structured outline and tactile surface introduces depth, discipline, and understated luxury to a space.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"953\"\u003eConfident yet composed, the Border Collection brings a feeling of \u003cstrong data-start=\"728\" data-end=\"772\"\u003estability, symmetry, and timeless design\u003c\/strong\u003e to both classic and modern settings. The carefully proportioned frame enhances spatial definition, making it ideal for interiors that value order, sophistication, and quiet impact.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1173\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"955\" data-end=\"990\"\u003eDesigned and crafted in Britain\u003c\/strong\u003e, each bespoke piece reflects a commitment to precision, heritage craftsmanship, and enduring quality  transforming floors into foundations of structure, story, and refined elegance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Avalon by Loomah","offers":[{"title":"1.7 x 2.4m","offer_id":57228173836613,"sku":null,"price":5060.0,"currency_code":"GBP","in_stock":true},{"title":"1.8 x 2.7m","offer_id":57228173869381,"sku":null,"price":6028.0,"currency_code":"GBP","in_stock":true},{"title":"2.0 x 2.4m","offer_id":57228173902149,"sku":null,"price":5953.0,"currency_code":"GBP","in_stock":true},{"title":"2.4 x 3.0m","offer_id":57228173934917,"sku":null,"price":8930.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 4.0m","offer_id":57228173967685,"sku":null,"price":14883.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 x 3.0m","offer_id":57228174000453,"sku":null,"price":11163.0,"currency_code":"GBP","in_stock":true},{"title":"3.6 x 4.0m","offer_id":57228174033221,"sku":null,"price":17860.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 5.0m","offer_id":57228174065989,"sku":null,"price":24806.0,"currency_code":"GBP","in_stock":true},{"title":"3.66 x 4.57m","offer_id":57228174098757,"sku":null,"price":20745.0,"currency_code":"GBP","in_stock":true},{"title":"4.0 x 4.0m","offer_id":57228174131525,"sku":null,"price":19845.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6625\/6453\/files\/corfe-bespoke-rug-avalon-by-loomah-4981911.png?v=1774030278"},{"product_id":"alnwick-bespoke-rug-avalon-by-loomah","title":"Alnwick Bespoke Rug - Avalon by Loomah","description":"\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"5e82a5e8-9011-445d-9bab-e04acfeb13f8\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"371\"\u003eInspired by the timeless grandeur of \u003cstrong data-start=\"37\" data-end=\"55\"\u003eAlnwick Castle\u003c\/strong\u003e and the sweeping symmetry of its historic grounds, \u003cstrong data-start=\"107\" data-end=\"132\"\u003eThe Border Collection\u003c\/strong\u003e is a celebration of \u003cstrong data-start=\"153\" data-end=\"203\"\u003ebalance, proportion, and architectural harmony\u003c\/strong\u003e. Its refined framing detail echoes the structured elegance of classical estates, while the softly textured field introduces a sense of warmth and quiet sophistication.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"682\"\u003eThe interplay between defined borders and a gently tactile surface creates a design that feels both \u003cstrong data-start=\"473\" data-end=\"500\"\u003estructured and inviting\u003c\/strong\u003e. This thoughtful contrast allows the rug to ground a space with confidence, bringing \u003cstrong data-start=\"586\" data-end=\"608\"\u003eunderstated luxury\u003c\/strong\u003e and compositional clarity to both contemporary and traditional interiors.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"969\"\u003eElegant yet versatile, The Border Collection frames a room with subtle authority, enhancing interiors that value \u003cstrong data-start=\"797\" data-end=\"846\"\u003eprecision, craftsmanship, and timeless design\u003c\/strong\u003e. The balanced composition draws the eye inward, creating a natural focal point without overwhelming the surrounding space.\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1264\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"971\" data-end=\"1003\"\u003eDesigned and made in Britain\u003c\/strong\u003e, each hand-tufted piece is crafted with meticulous attention to detail and available in \u003cstrong data-start=\"1092\" data-end=\"1121\"\u003ebespoke sizes and colours\u003c\/strong\u003e, ensuring a tailored finish. 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